Strategy
Branding
Marketing
Hi, I am Dr. Rebecca Belvederesi-Kochs.
Strategic Managing Director, PhD in Economics, and author of „Erfolgreiche PR im Social Web“. For almost 20 years, I have supported brands in branding, marketing and digital communication.
About me
Think strategically, execute practically
Critical but always optimistic: I combine strategic foresight with practical steps that can be implemented directly.
Managing Director at REBELKO, speaker, author, trainer, and podcast host. For around 20 years, I have worked at the intersection of marketing, branding, and communication.
I combine strategy, consulting, design, storytelling, and technology into effective communication. The goal is distinctive identities, relevant content, efficient workflows, and sustainable impact.
My credo: strong concepts require strategy, experience, and expertise and must work in practice. Reliable. Uncomplicated. Effective. Holistic.
STRATEGY × CONSULTING × BRAND LEADERSHIP × WORKSHOPS × SPARRING × KEYNOTES × INTERNATIONALIZATION ×
STRATEGY × CONSULTING × BRAND LEADERSHIP × WORKSHOPS × SPARRING × KEYNOTES × INTERNATIONALIZATION ×
CONTENT × COMMUNICATION × SOCIAL MEDIA × BRANDING × ADVISORY × TEAM ENABLEMENT × STRATEGY AUDITS ×
CONTENT × COMMUNICATION × SOCIAL MEDIA × BRANDING × ADVISORY × TEAM ENABLEMENT × STRATEGY AUDITS ×
Focus
Strategy. Consulting. Concept. Creation. Communication
Consulting
Strategic consulting with clarity, substance, and practical momentum
I support brands, companies, and organizations in turning complex communication and marketing questions into sound decisions. Not in the abstract, but with clear direction, concrete priorities, and a sharp sense of what is realistically actionable internally.
Strategy that creates direction
From positioning and brand leadership to communication and content strategy: consulting that sharpens the bigger picture and enables teams to move with confidence.
Sparring at eye level
For leadership, marketing decision-makers, and teams who want to make stronger decisions, sort through complexity, and prioritize initiatives more intelligently.
From audit to execution
Whether it is a brand audit, marketing audit, campaign planning, or international brand development: I connect analysis, consulting, and concrete next steps.
Training & Coaching
Knowledge that moves teams forward
Lecturer & Trainer
Teaching and training formats for academies, organizations, and university contexts.
Keynotes & In-house
Workshops and talks with clear learning design and practical outcomes for internal teams.
Strategic Sparring
Support for national and international brands in brand leadership and campaign execution.
Key Facts
Competence with proven practical experience
20+ years
Strategy, brand leadership, and communication across industries.
Since 2010
Independent consulting and implementation for companies, teams, and non-profits.
Lecturer & Author
Teaching, workshops, and in-house formats plus publications on PR, social media, and brand strategy.
Client voices
Collaboration that creates lasting impact
"Rebecca was great at copywriting, brought many fresh ideas to the German market, and made the collaboration between the UK and Germany feel seamless. I could always trust Rebecca with every project."
Rachael Parker Marketing & Client Strategy Professional"In PR and marketing, especially social media, but also in campaigns and strategy, Rebecca is an outstanding consultant and implementer. Our shared projects have delivered sustainable success for many years."
Carolina Getto Alumni Management and Fundraising, FH Aachen"I have taken part in several workshops and social media office hours with Rebecca and always found them highly informative and inspiring. Lots of ideas for my own work. Rebecca is always up to date."
Susanne Ruetten-Nilges Cultural Marketing and Communication"Working with Rebecca is always a real asset. She delivered an excellent workshop on our Instagram strategy and also developed a creative and effective campaign for STARTUP WEEK AACHEN."
Stefanie Pick PR, Project Management, Marketing"Rebecca joined our Content Marketing Convention as a speaker fully prepared and truly convinced the audience. Thank you for the great collaboration."
Luciano Lykkebo Founder and CEO of the Future Product Days"With her broad expertise, Rebecca delivered many impulses and practical tips that we could apply directly in our company. She works fast, solution-oriented, professionally, and with a strong feel for the specific needs of businesses."
Julia Schulle EFB-Elektronik
When is it worth talking?
When strategic questions need to turn into clear next steps
Not every challenge needs a full-scale campaign right away. Often, the real need is clarity, prioritization, and a sound strategic setup. That is exactly where the collaboration starts.
When brands need sharper positioning
Positioning, brand image, or communication no longer work together cleanly and need a clearer strategic direction.
When teams need strategic sparring
Decisions are pending, internal perspectives are pulling in different directions, or marketing leads need a strong sparring partner.
When internationalization needs clear communication strategy
New markets, new audiences, and new touchpoints require communication that stays strategically consistent and works locally.
Portfolio
Selected projects
Clients & Partners
From global players to regional heroes
AIXTRON SE
Prognos AG
SAMSUNG
FUJIFILM Europe
Pestalozzi Kinderdorf
digitalHUB Aachen e.V.
FH Aachen
RWTH Aachen Campus
Berlin Professional School
missio e.V.
CI Romero e.V.
ECCHR e.V.
Cambridge Weight Plan
Lotus Bakeries Deutschland
Lotus Bakeries Schweiz
vlexx GmbH
Mercedes-Benz Customer Assistance Center
Bike Components
Kreis Düren
Städteregion Aachen
Stadt Erkrath
Stadt Aachen
Stadt Augsburg
Forschungszentrum Jülich
Lenovo
devolo AG
Landesanstalt für Medien NRW
Lindt & Sprüngli
Zentis
World’s Best Cat Litter
KSB AG
Keller AG
Orthomol Beauty
Thyssen Krupp Management Consulting
RWTH Aachen International Academy
Friedrich-Alexander-Universität Erlangen-Nürnberg
Stadtwerke Düren
Indeland
Ernst-Abbe-Hochschule Jena
Universität Hamburg
Ruhr-Universität Bochum
Universität Konstanz
And more...
Focus areas
Strategy meets execution
Strategy & Brand
- Brand Consulting
- Marketing Consulting
- Brand Management
- Brand Development
- Brand Marketing
- Corporate Branding
- Brand Awareness
- Business Strategy
Communication & Content
- Public Relations
- Corporate Communications
- Digital Communication
- Online PR
- Content Strategy
- Content Marketing
- Copywriting
- Digital Media
Campaigns & Digital
- Campaign Management
- Campaign Development
- Campaign Design
- Digital Strategy
- Digital Marketing
- Online Marketing
- Social Media Marketing
- Social Media Management
Consulting & Sparring
- Corporate Training
- Team Enablement
- B2B Marketing Strategy
- Marketing Strategy
- Marketing
- Employer Branding
- Non-profit Consulting
- Social Media Consulting
Typical Formats
Workshop
Keynote
Sparring
Advisory
Industries
Experience across B2B, B2C, and non-profit
Brand Management
Campaigning
Social Media
Kommunikation
Change
Leadership
Non-Profit
Internationalization
Strategic Advisory for Market Entry, Scaling and Internationalization
I support international brands in entering the German market with strategic clarity, stronger positioning, and communication that works locally while staying scalable internationally.
Market entry in Germany with strategic clarity
With more than 20 years of experience in marketing, brand leadership, and strategic communication, I help international companies prepare their entry into Germany and build communication that feels credible, relevant, and market-ready.
Sharpen brand, messaging, and communication for Germany
I work with brands, CMOs, and marketing teams to adapt positioning, campaigns, content structures, websites, and product pages so they resonate clearly in the German market.
Together with interdisciplinary teams, I create the strategic foundation for localization, go-to-market planning, and scalable communication between international guidelines and local market needs.
Internationalization with consistent communication
Beyond Germany, I also support European rollouts and internationalization projects so brands stay consistent across markets while communicating effectively in each local context.
This is not just about translation, but about adapting messages, imagery, and touchpoints to cultural differences and market requirements. The result is brand leadership that scales internationally while remaining authentic and relevant in every market.
Strategic sparring for Germany and international markets
Planning your market entry in Germany or the next step in your international marketing strategy? I support brands and leadership teams with strategic sparring, clear market perspectives, and actionable concepts.
marketingBRIEF Newsletter
Think strategically. Act smarter
What the marketingBRIEF gives you: sharp strategic impulses, directly usable models, and honest takes on trends, tools, and developments from practice.
At a glance
Profile & milestones.
Strategic brand and communication work at the intersection of consulting, training, teaching, and execution. The focus is on clear direction, effective content, and formats that genuinely move teams forward.
Get in touch- Shareholder of Social Media Aachen, owner of belvederesi consulting agency, and Managing Director of REBELKO GmbH since 2016.
- More than 20 years of experience in strategy, brand leadership, and communication across a wide range of industries.
- Independent consulting and implementation for companies, teams, and non-profits since 2010.
- Lecturer and author with teaching, workshops, in-house formats, and publications on PR, social media, and brand strategy.
- Author of „Erfolgreiche PR im Social Web“ (Rheinwerk Verlag), initiator of Non-Profit Camp and Social Media Day Aachen, and concept developer of the Social Media Manager certificate program (IHK Aachen).
- RWTH Aachen University: M.A. in sociology, economics, economic history, and philosophy (2001-2005), degree: summa cum laude.
- RWTH Aachen University: Dr. rer. pol. with distinction, doctorate in economics (2005-2011).
- Activities: GUG, AKKU, DSGV, GHI, graduate support. Speaker at national and international conferences.
Media formats
Knowledge in formats teams actually use
Beyond consulting and training, I create content for direct transfer: podcast, newsletter, and video formats with strategic focus and practical methods.
marketingBRIEF Podcast
Regular impulses on strategy, content, and brand leadership for decision-makers.
marketingBRIEF Newsletter
Actionable guidance, frameworks, and perspectives from practice every two weeks.
YouTube Channel
Visual analysis, compact learning formats, and insights into current marketing questions.
marketingBRIEF Podcast
Strategic impulses with substance
Built from the newsletter: strategic impulses, practical guidance, and honest insights for everyone who wants marketing with substance. Dr. Rebecca shares experience from over 20 years of strategy and brand work, compact and relevant. Ideal for marketing and PR professionals, strategists, and decision-makers.
Latest episode
Go to latest episode
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How to Create Better Content - The 9C Framework
Why content only works when the strategic foundation is right and how a clear framework avoids common mistakes.
Audience Understanding in Practice
Audience understanding is not intuition: data, processes, and teamwork as the foundation.
Halloween Marketing: 3 Practical Tips
What really works and how to use Halloween campaigns in a brand-consistent way.
The marketingBRIEF with Dr. Rebecca
Strategy, brand leadership, and marketing rethought: compact, practical, clear.
Strategy audit
Start with a clear analysis of your brand
In a compact audit, we identify positioning, communication gaps, and concrete priorities for the next steps.
Request audit
How it works
Three clear steps into the collaboration
Intro call
We clarify goals, context, challenges, and the right starting point.
Format & focus
Together we define whether audit, workshop, sparring, or advisory is the right next step.
Start with clarity
The collaboration starts with a clear setup, strong priorities, and a reliable strategic direction.
FAQ
Questions before we work together
How does a collaboration usually start?
Usually with a short introductory call. We clarify goals, starting point, and format, and then define the next concrete step: audit, workshop, sparring, or advisory.
Who is this a fit for?
For companies, brands, teams, and organizations that want to sharpen strategy, communication, or brand leadership and need practical guidance instead of generic recommendations.
Remote or on-site?
Think digital. Act smart. Workshops, sparring, and advisory work extremely well remotely, save time, and come with ecological benefits. On-site is possible in exceptional cases. I do not recommend hybrid settings for didactic reasons.
Contact
Planning a workshop, looking for sparring, or ready to sharpen your brand?
Let us talk and define the right next step together.
Request a call