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Strategy · Concept Development · Training

Strategy meets creative solutions.

Strategic consulting, concept development and sparring at the intersection of business, brands and communication. Are you looking to develop something new, advance your brand or communication, or tackle a strategic question that could benefit from a different perspective? I help you think through complex issues, identify connections and find a meaningful direction among different possibilities—with analytical thinking, creative ideas and more than 20 years of experience in consulting, communication and entrepreneurship.

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STRATEGY, CONCEPT DEVELOPMENT, TRAINING, SPARRING, STORYTELLING
ANALYTICAL, CREATIVE, STRAIGHTFORWARD, EFFECTIVE, COLLABORATIVE

Your challenge

01Sharpen your brand

Your organisation has evolved, but its current positioning no longer feels quite right? Or is it becoming increasingly difficult to articulate what makes you distinctive?

02Rethink communication

Many channels, many messages, many expectations—but is there a shared strategic direction? Or does your communication keep running without achieving what it is meant to achieve?

I help you bring objectives, audiences, topics and messages together to create a communication strategy that provides direction and translates into concrete action.

03Develop something new

Are you considering a new offer, campaign or communication format, but the specific idea or execution is still open?

I think alongside you, ask questions, introduce new perspectives and turn initial ideas into compelling concepts with you. This is not just about creativity, but also about recognising opportunities, weighing options and testing ideas for practical viability.

04Make complexity understandable

Is your topic technically demanding, difficult to explain or relevant to different audiences? Do you have a lot to say, but the key message gets lost among information, details and specialist terminology?

I help identify what matters most and turn it into clear narratives, compelling stories and suitable communication formats—especially for complex B2B topics, scientific content and societal issues.

05Prepare decisions

Are you considering different options, looking to critically assess an idea or in need of an independent view from someone who can quickly understand new topics?

In strategic sparring, we examine connections, opportunities, potential risks and priorities together. I contribute my experience and an external perspective, challenge assumptions and help you make well-founded decisions.

06Help people grow

Would you like your team to work more strategically, develop new capabilities or become more confident in handling demanding marketing and communication tasks?

I develop workshops and training formats that connect professional expertise with real challenges from everyday work. The focus is not only on methods and tools, but also on understanding connections, developing your own solutions and applying what you have learned independently.

Services

Strategy. Concept Development. Training.

Whether you want to prepare a strategic decision, develop a brand, launch a new concept or strengthen your team’s expertise, I combine research-driven analytical thinking with creative concept development and many years of entrepreneurial experience.

I do not follow a rigid formula. Instead, I focus on the question at hand, the people involved and what is genuinely needed.

Strategic Consulting & Concept Development

When a challenge needs direction and an idea needs to become a compelling concept.

I develop brand, marketing and communication strategies, guide positioning processes and create new offers, campaigns and communication formats.

I look beyond individual communication activities to the economic and organisational context behind them. A strong strategy must fit an organisation’s goals, people and possibilities.

My aim is to clarify complex questions, develop meaningful options and create concepts that can genuinely be put into practice.

Typical topics

  • Strategic positioning and brand development
  • Marketing and communication strategies
  • Social media and content strategies
  • Campaign and communication concepts
  • Development of new offers and formats
  • Strategic narratives and storytelling
  • International brand positioning and communication

International Brand and Communication Strategy

Do you want to position an international brand in the German market or develop your communication across different markets?

I help you align international brand guidelines with local audiences, cultural nuances and communication requirements—from strategic positioning to the development of suitable messages and communication concepts.

Request strategic consulting
Sparring, Workshops & Training

When you need someone who thinks alongside you, challenges assumptions and contributes experience.

Not every challenge requires an extensive consulting project. Sometimes it is more helpful to think through a question together, challenge assumptions and weigh different possibilities.

As a sparring partner, I support decision-makers and teams with strategic questions, new initiatives and demanding decisions. I contribute an external perspective, think across disciplines and am not afraid to introduce a different point of view.

In workshops and training programmes, I help teams deepen their knowledge, better understand strategic connections and develop new capabilities for their day-to-day work.

Typical topics

  • Strategic sparring for decision-makers and leaders
  • Strategy and concept workshops
  • In-house marketing and communication training
  • Social media and corporate influencing
  • Training and capability development
  • Peer case consultation
Enquire about sparring & workshops
Strategic Storytelling & Creative Concepts

When complex topics need a compelling story and good ideas need the right format.

For offers that need explanation, demanding B2B topics or societal issues, simply presenting information clearly is not enough. What matters is the story we tell, the perspective we take and why the topic is relevant to the people concerned.

I develop narratives, storytelling approaches and creative communication concepts that clarify complex content and translate it for different audiences and media.

This also includes the development of keynotes, presentations and selected editorial formats—not as isolated copywriting, but always with the overarching message and communication objective in mind.

Typical topics

  • Brand and B2B storytelling
  • Narratives for complex topics
  • Creative communication and format development
  • Structure and development of keynotes and speeches
  • Development of selected editorial formats
  • Talks and expert insights
Enquire about storytelling & concepts
About me

Hello, I’m Rebecca.

A strategist by conviction. A creative by passion. And often the person who asks a different question. For more than 20 years, I have worked with brands, marketing and communication. I hold a doctorate in business administration, ran a creative agency for many years and work as a consultant, author and trainer. What sets me apart? I enjoy recognising connections, bringing different perspectives together and developing ideas with others that work beyond the page. Strategic. Straightforward. Effective. Positive.

More about me
Clients & References

Experience that connects

Over more than 20 years, I have worked with a wide range of companies and organisations—from international brands and medium-sized businesses to universities, foundations and non-profits. As diverse as the topics and people have been, I am particularly drawn to challenges where strategic thinking, new perspectives and creative ideas come together.

AIXTRONFUJIFILM EuropeIP VerpackungenPrognos AGSamsungSeco ToolsdigitalHUB AachenForschungszentrum JülichLandesmedienanstalt NRWKupferstadt StolbergVerbraucherzentrale BayernBistum AachenCI RomeroDRK-Kreisverband Tecklenburger LandECCHRFairtradeGreenpeaceHELP e.V.Landesjugendring NRWmissioStiftung EVZAlanus Hochschule für Kunst und GesellschaftErnst-Abbe-Hochschule JenaFH AachenUniversität Konstanz
Media & Insights

Dr Rebecca in action

Knowledge, ideas and perspectives worth exploring.

Alongside my consulting and training work, I explore current developments, strategic questions and new perspectives on brands, marketing and communication through my own media formats.

Sometimes in depth, sometimes concise, sometimes in conversation—but always with the aim of making connections understandable and providing practical inspiration.

Journal

Ideas, context and insights

Professional perspectives, experience and reflections on current developments.

Go to the journal

Newsletter

Think strategically. Act smarter.

Professional insights, frameworks and personal perspectives on brands, marketing and communication.

Subscribe to the newsletter
Podcast Cover

Podcast

Substantial strategic insights.

Experience, examples and perspectives from strategic practice.

Discover the podcast

Video & other formats

Talks, interviews, conversations and selected video formats complement my professional work.

Discover more content
Contact

Let’s talk

Whether you need a new strategy, a creative concept, sparring or a workshop: if you have a specific challenge and believe my experience and perspective could help, I would be delighted to hear from you. Tell me briefly what you are working on and what you would like to move forward. Then we can explore whether and how working together would make sense.

Get in touch