Strategy meets creative solutions.
Strategic consulting, concept development and sparring at the intersection of business, brands and communication. Are you looking to develop something new, advance your brand or communication, or tackle a strategic question that could benefit from a different perspective? I help you think through complex issues, identify connections and find a meaningful direction among different possibilities—with analytical thinking, creative ideas and more than 20 years of experience in consulting, communication and entrepreneurship.
Your challenge
01Sharpen your brand
Your organisation has evolved, but its current positioning no longer feels quite right? Or is it becoming increasingly difficult to articulate what makes you distinctive?
02Rethink communication
Many channels, many messages, many expectations—but is there a shared strategic direction? Or does your communication keep running without achieving what it is meant to achieve?
I help you bring objectives, audiences, topics and messages together to create a communication strategy that provides direction and translates into concrete action.
03Develop something new
Are you considering a new offer, campaign or communication format, but the specific idea or execution is still open?
I think alongside you, ask questions, introduce new perspectives and turn initial ideas into compelling concepts with you. This is not just about creativity, but also about recognising opportunities, weighing options and testing ideas for practical viability.
04Make complexity understandable
Is your topic technically demanding, difficult to explain or relevant to different audiences? Do you have a lot to say, but the key message gets lost among information, details and specialist terminology?
I help identify what matters most and turn it into clear narratives, compelling stories and suitable communication formats—especially for complex B2B topics, scientific content and societal issues.
05Prepare decisions
Are you considering different options, looking to critically assess an idea or in need of an independent view from someone who can quickly understand new topics?
In strategic sparring, we examine connections, opportunities, potential risks and priorities together. I contribute my experience and an external perspective, challenge assumptions and help you make well-founded decisions.
06Help people grow
Would you like your team to work more strategically, develop new capabilities or become more confident in handling demanding marketing and communication tasks?
I develop workshops and training formats that connect professional expertise with real challenges from everyday work. The focus is not only on methods and tools, but also on understanding connections, developing your own solutions and applying what you have learned independently.
Strategy. Concept Development. Training.
Whether you want to prepare a strategic decision, develop a brand, launch a new concept or strengthen your team’s expertise, I combine research-driven analytical thinking with creative concept development and many years of entrepreneurial experience.
I do not follow a rigid formula. Instead, I focus on the question at hand, the people involved and what is genuinely needed.
Hello, I’m Rebecca.
A strategist by conviction. A creative by passion. And often the person who asks a different question. For more than 20 years, I have worked with brands, marketing and communication. I hold a doctorate in business administration, ran a creative agency for many years and work as a consultant, author and trainer. What sets me apart? I enjoy recognising connections, bringing different perspectives together and developing ideas with others that work beyond the page. Strategic. Straightforward. Effective. Positive.
Experience that connects
Over more than 20 years, I have worked with a wide range of companies and organisations—from international brands and medium-sized businesses to universities, foundations and non-profits. As diverse as the topics and people have been, I am particularly drawn to challenges where strategic thinking, new perspectives and creative ideas come together.
Dr Rebecca in action
Knowledge, ideas and perspectives worth exploring.
Alongside my consulting and training work, I explore current developments, strategic questions and new perspectives on brands, marketing and communication through my own media formats.
Sometimes in depth, sometimes concise, sometimes in conversation—but always with the aim of making connections understandable and providing practical inspiration.
Journal
Ideas, context and insights
Professional perspectives, experience and reflections on current developments.
Newsletter
Think strategically. Act smarter.
Professional insights, frameworks and personal perspectives on brands, marketing and communication.
Podcast
Substantial strategic insights.
Experience, examples and perspectives from strategic practice.
Video & other formats
Talks, interviews, conversations and selected video formats complement my professional work.
Let’s talk
Whether you need a new strategy, a creative concept, sparring or a workshop: if you have a specific challenge and believe my experience and perspective could help, I would be delighted to hear from you. Tell me briefly what you are working on and what you would like to move forward. Then we can explore whether and how working together would make sense.
